Automotive Inventory & CRM

Van Bortel Corvette – Vehicle Inventory Search & Custom Appraisal Forms

Built custom vehicle-model taxonomy filters and Gravity Forms with conditional logic for trade-in appraisals & Corvette submissions

Engineered a custom automotive inventory filtering system and built multi-tier Gravity Forms with conditional routing and photo uploads for vehicle appraisals and inventory submissions.

Key Engineering Impact

Streamlined Vehicle Appraisal Workflow • Zero-Duplicate Lead Logic

Project Specifications

Architecture & Engineering Overview

Core architectural parameters, engineering scope, client domain, and delivery details.

WordPress Backend Developer Role
E2M Solutions Company / Client
Backend Category
2026 Year
Automotive & High-End Vehicle Dealerships Industry
Core Capabilities & Deliverables

Key Features & Engineering Implementation

Architectural highlights, custom backend modifications, and technical deliverables engineered for this solution.

  • Custom Model Taxonomy: Created and deployed vehicle-model taxonomy filter on live inventory pages.
  • Dual Gravity Forms Architecture: Built Sell Your Corvette and updated Trade-In Appraisal forms with conditional field rendering.
  • Lead Normalization: Eliminated duplicate vehicle fields (VIN, mileage, exterior color) to streamline CRM processing.
Engineering Stack & Tooling

Technology Stack & Core Architecture

Languages, database engines, APIs, and frameworks powering this custom solution.

Conditional Logic Architecture Stack
Custom Taxonomies Architecture Stack
Gravity Forms Architecture Stack
PHP Hooks Backend Engine
WordPress CMS Platform
WP Engine CMS Platform
Engineering Consultation & Custom Development

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